{"id":391747,"date":"2026-02-04T15:00:47","date_gmt":"2026-02-04T21:00:47","guid":{"rendered":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/"},"modified":"2026-02-04T15:00:47","modified_gmt":"2026-02-04T21:00:47","slug":"brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain","status":"publish","type":"post","link":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/","title":{"rendered":"Brand Update: Philadelphia Museum of Art Will Return as Name of Institution; Griffin Logo and Brand Identity Will Remain"},"content":{"rendered":"
\n
Philadelphia, February 4, 2026 \u2013 Philadelphia\u2019s art museum will update its recent brand changes by returning the name of the institution to \u201cPhiladelphia Museum of Art,\u201d while retaining the griffin logo and brand identity that were introduced in recent months. These changes reflect the recommendations of an interdisciplinary task force o…<\/div>\n<\/div>\n

Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Philadelphia, February 4, 2026 \u2013 Philadelphia\u2019s art museum will update its recent brand changes by returning the name of the institution to \u201cPhiladelphia Museum of Art,\u201d while retaining the griffin logo and brand identity that were introduced in recent months. These changes reflect the recommendations of an interdisciplinary task force o… Read More<\/p>\n","protected":false},"author":1,"featured_media":391748,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-391747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-museum-news"],"yoast_head":"\nBrand Update: Philadelphia Museum of Art Will Return as Name of Institution; Griffin Logo and Brand Identity Will Remain - The Product of Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Update: Philadelphia Museum of Art Will Return as Name of Institution; Griffin Logo and Brand Identity Will Remain - The Product of Design\" \/>\n<meta property=\"og:description\" content=\"Philadelphia, February 4, 2026 \u2013 Philadelphia\u2019s art museum will update its recent brand changes by returning the name of the institution to \u201cPhiladelphia Museum of Art,\u201d while retaining the griffin logo and brand identity that were introduced in recent months. These changes reflect the recommendations of an interdisciplinary task force o… Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/\" \/>\n<meta property=\"og:site_name\" content=\"The Product of Design\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T21:00:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content.presspage.com\/uploads\/1935\/7f537700-195c-4456-8d0e-26ea45a2da6f\/1920_presspageherogrey_brandupdate.jpg?10000\" \/>\n<meta name=\"author\" content=\"TPODadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"press.philamuseum.org\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\\\/\"},\"author\":{\"name\":\"TPODadmin\",\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/#\\\/schema\\\/person\\\/10e000e236c3b85f26a286d96403e2cd\"},\"headline\":\"Brand Update: Philadelphia Museum of Art Will Return as Name of Institution; Griffin Logo and Brand Identity Will Remain\",\"datePublished\":\"2026-02-04T21:00:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\\\/\"},\"wordCount\":70,\"publisher\":{\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/1920_presspageherogrey_brandupdate-qJrxWI.jpg\",\"articleSection\":[\"Museum News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\\\/\",\"url\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\\\/\",\"name\":\"Brand Update: Philadelphia Museum of Art Will Return as Name of Institution; Griffin Logo and Brand Identity Will Remain - The Product of Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/1920_presspageherogrey_brandupdate-qJrxWI.jpg\",\"datePublished\":\"2026-02-04T21:00:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\\\/#primaryimage\",\"url\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/1920_presspageherogrey_brandupdate-qJrxWI.jpg\",\"contentUrl\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/1920_presspageherogrey_brandupdate-qJrxWI.jpg\",\"width\":1920,\"height\":1079},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Update: Philadelphia Museum of Art Will Return as Name of Institution; Griffin Logo and Brand Identity Will Remain\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/#website\",\"url\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/\",\"name\":\"The Product of Design\",\"description\":\"Product Development Design Studio\",\"publisher\":{\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/#organization\",\"name\":\"The Product of Design\",\"url\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i2.wp.com\\\/www.theproductofdesign.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/tPOD_logo.png?fit=150%2C43&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i2.wp.com\\\/www.theproductofdesign.com\\\/site\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/tPOD_logo.png?fit=150%2C43&ssl=1\",\"width\":150,\"height\":43,\"caption\":\"The Product of Design\"},\"image\":{\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/theproductofdesign.com\\\/site\\\/#\\\/schema\\\/person\\\/10e000e236c3b85f26a286d96403e2cd\",\"name\":\"TPODadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9da046d87f74a01c2e8d6ce7d16e652499472ae7d0ee82daa1c8d9f4988ce16a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9da046d87f74a01c2e8d6ce7d16e652499472ae7d0ee82daa1c8d9f4988ce16a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9da046d87f74a01c2e8d6ce7d16e652499472ae7d0ee82daa1c8d9f4988ce16a?s=96&d=mm&r=g\",\"caption\":\"TPODadmin\"},\"sameAs\":[\"https:\\\/\\\/tpod.co\\\/site\"],\"url\":\"https:\\\/\\\/press.philamuseum.org\\\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Update: Philadelphia Museum of Art Will Return as Name of Institution; Griffin Logo and Brand Identity Will Remain - The Product of Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/","og_locale":"en_US","og_type":"article","og_title":"Brand Update: Philadelphia Museum of Art Will Return as Name of Institution; Griffin Logo and Brand Identity Will Remain - The Product of Design","og_description":"Philadelphia, February 4, 2026 \u2013 Philadelphia\u2019s art museum will update its recent brand changes by returning the name of the institution to \u201cPhiladelphia Museum of Art,\u201d while retaining the griffin logo and brand identity that were introduced in recent months. These changes reflect the recommendations of an interdisciplinary task force o… Read More","og_url":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/","og_site_name":"The Product of Design","article_published_time":"2026-02-04T21:00:47+00:00","og_image":[{"url":"https:\/\/content.presspage.com\/uploads\/1935\/7f537700-195c-4456-8d0e-26ea45a2da6f\/1920_presspageherogrey_brandupdate.jpg?10000","type":"","width":"","height":""}],"author":"TPODadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"press.philamuseum.org"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/#article","isPartOf":{"@id":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/"},"author":{"name":"TPODadmin","@id":"https:\/\/theproductofdesign.com\/site\/#\/schema\/person\/10e000e236c3b85f26a286d96403e2cd"},"headline":"Brand Update: Philadelphia Museum of Art Will Return as Name of Institution; Griffin Logo and Brand Identity Will Remain","datePublished":"2026-02-04T21:00:47+00:00","mainEntityOfPage":{"@id":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/"},"wordCount":70,"publisher":{"@id":"https:\/\/theproductofdesign.com\/site\/#organization"},"image":{"@id":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/#primaryimage"},"thumbnailUrl":"https:\/\/theproductofdesign.com\/site\/wp-content\/uploads\/2026\/02\/1920_presspageherogrey_brandupdate-qJrxWI.jpg","articleSection":["Museum News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/","url":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/","name":"Brand Update: Philadelphia Museum of Art Will Return as Name of Institution; Griffin Logo and Brand Identity Will Remain - The Product of Design","isPartOf":{"@id":"https:\/\/theproductofdesign.com\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/#primaryimage"},"image":{"@id":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/#primaryimage"},"thumbnailUrl":"https:\/\/theproductofdesign.com\/site\/wp-content\/uploads\/2026\/02\/1920_presspageherogrey_brandupdate-qJrxWI.jpg","datePublished":"2026-02-04T21:00:47+00:00","breadcrumb":{"@id":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/#primaryimage","url":"https:\/\/theproductofdesign.com\/site\/wp-content\/uploads\/2026\/02\/1920_presspageherogrey_brandupdate-qJrxWI.jpg","contentUrl":"https:\/\/theproductofdesign.com\/site\/wp-content\/uploads\/2026\/02\/1920_presspageherogrey_brandupdate-qJrxWI.jpg","width":1920,"height":1079},{"@type":"BreadcrumbList","@id":"https:\/\/theproductofdesign.com\/site\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theproductofdesign.com\/site\/"},{"@type":"ListItem","position":2,"name":"Brand Update: Philadelphia Museum of Art Will Return as Name of Institution; Griffin Logo and Brand Identity Will Remain"}]},{"@type":"WebSite","@id":"https:\/\/theproductofdesign.com\/site\/#website","url":"https:\/\/theproductofdesign.com\/site\/","name":"The Product of Design","description":"Product Development Design Studio","publisher":{"@id":"https:\/\/theproductofdesign.com\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theproductofdesign.com\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/theproductofdesign.com\/site\/#organization","name":"The Product of Design","url":"https:\/\/theproductofdesign.com\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theproductofdesign.com\/site\/#\/schema\/logo\/image\/","url":"https:\/\/i2.wp.com\/www.theproductofdesign.com\/site\/wp-content\/uploads\/2020\/08\/tPOD_logo.png?fit=150%2C43&ssl=1","contentUrl":"https:\/\/i2.wp.com\/www.theproductofdesign.com\/site\/wp-content\/uploads\/2020\/08\/tPOD_logo.png?fit=150%2C43&ssl=1","width":150,"height":43,"caption":"The Product of Design"},"image":{"@id":"https:\/\/theproductofdesign.com\/site\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/theproductofdesign.com\/site\/#\/schema\/person\/10e000e236c3b85f26a286d96403e2cd","name":"TPODadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9da046d87f74a01c2e8d6ce7d16e652499472ae7d0ee82daa1c8d9f4988ce16a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9da046d87f74a01c2e8d6ce7d16e652499472ae7d0ee82daa1c8d9f4988ce16a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9da046d87f74a01c2e8d6ce7d16e652499472ae7d0ee82daa1c8d9f4988ce16a?s=96&d=mm&r=g","caption":"TPODadmin"},"sameAs":["https:\/\/tpod.co\/site"],"url":"https:\/\/press.philamuseum.org\/brand-update-philadelphia-museum-of-art-will-return-as-name-of-institution-griffin-logo-and-brand-identity-will-remain\/"}]}},"jetpack_featured_media_url":"https:\/\/theproductofdesign.com\/site\/wp-content\/uploads\/2026\/02\/1920_presspageherogrey_brandupdate-qJrxWI.jpg","jetpack_sharing_enabled":true,"brizy_media":[],"_links":{"self":[{"href":"https:\/\/theproductofdesign.com\/site\/wp-json\/wp\/v2\/posts\/391747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theproductofdesign.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theproductofdesign.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theproductofdesign.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theproductofdesign.com\/site\/wp-json\/wp\/v2\/comments?post=391747"}],"version-history":[{"count":0,"href":"https:\/\/theproductofdesign.com\/site\/wp-json\/wp\/v2\/posts\/391747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theproductofdesign.com\/site\/wp-json\/wp\/v2\/media\/391748"}],"wp:attachment":[{"href":"https:\/\/theproductofdesign.com\/site\/wp-json\/wp\/v2\/media?parent=391747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theproductofdesign.com\/site\/wp-json\/wp\/v2\/categories?post=391747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theproductofdesign.com\/site\/wp-json\/wp\/v2\/tags?post=391747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}